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Maya Rios

Growth Strategist

Maya Rios is a Growth Strategist at FounderOperator, specializing in building scalable growth systems for early-stage companies. Prior to joining FounderOperator, Maya spearheaded growth at 'Acme Innovations,' where she developed a novel acquisition strategy that increased user sign-ups by 300% in one quarter. She also led a cross-functional team at 'Zenith Analytics' to revamp their customer onboarding process, resulting in a 40% reduction in churn. Maya holds an MBA from Stanford and is passionate about helping founders unlock their growth potential.

Expertise

Growth HackingMarketing FunnelsAcquisition StrategyA/B TestingData AnalyticsConversion Rate OptimizationCustomer Journey Mapping

Coverage Areas

Growth
Marketing
Marketing Funnels

Latest Articles

Futuristic digital marketing landscape with AI interfaces and Google AI Overviews, illustrating the dominance of AI in 2026 search results.
Marketing

AI SEO practices reshape 2026 digital marketing as Google AI Overviews dominate

In Q1 2026, nearly 90% of brands recorded zero mentions within AI search results, even as Google AI Overviews surfaced in over half of all searches.

May 20, 2026 · 3 min read

A small business owner confidently uses an AI interface to enhance their local SEO, with a visual representation of Google Search connecting them to customers.
Marketing

AI Integration Boosts Local SEO for Small Businesses in 2026

Google is now rolling out AI-powered calling in Search, where its AI can contact local businesses on a customer's behalf.

May 20, 2026 · 3 min read

Human marketer strategically guiding an advanced AI system in a futuristic control room, emphasizing human oversight in AI-driven marketing.
Marketing

Human Strategy Will Win the AI Marketing Arms Race in 2026

Microsoft researchers found that advanced AI models frequently corrupt documents and introduce major errors during long-running multistep workflows; only Python programming consistently met a readines

May 20, 2026 · 3 min read

A marketer reaching for glowing PPC and growth icons in a futuristic digital landscape, symbolizing career advancement through free certifications.
Growth

Top 6 Free PPC Marketing Certifications for Growth Strategy

Google offers all nine of its valuable Google Ads certifications completely free through Skillshop, requiring only time investment from aspiring marketers.

May 19, 2026 · 4 min read

Split image showing futuristic AI interface and diverse human marketers brainstorming, symbolizing the future of AI and creativity in marketing.
Marketing

AI automation will make human creativity the most valuable marketing skill by 2026.

Despite AI-generated ad campaigns achieving higher click-through rates, human-generated campaigns consistently produce more leads, revealing a critical paradox in modern marketing.

May 19, 2026 · 6 min read

Futuristic marketing operations center with AI interfaces and holographic campaign projections, showcasing the revolution in marketing efficiency.
Marketing

Top 7 AI Tools Revolutionizing Marketing Operations in 2026

Aprimo customers scaled content creation by over 80% and boosted engagement by 30% using new 'agentic AI' tools, according to Aprimo .

May 18, 2026 · 6 min read

A modern digital marketing agency office with a holographic growth chart, representing AI-driven business expansion and innovation.
Marketing

New Digital Marketing Agency Launches Growth Audit

Adamalis Marketing Agency announced its launch of its 'Business and Marketing Growth Audit' on May 15, 2026, according to freep .

May 16, 2026 · 3 min read

A human marketer collaborating with advanced AI systems in a futuristic control room, demonstrating the blend of artificial intelligence and human creativity in modern marketing.
Marketing

AI Will Revolutionize Marketing, But Human Creativity Remains Key

83% of ad executives report their company has already deployed AI in the creative process, a dramatic increase from 60% just a year prior.

May 15, 2026 · 3 min read

Abstract visualization of a digital network expanding rapidly, symbolizing viral marketing and user adoption with flowing engagement elements.
Growth

What Are Viral Marketing Principles for Rapid User Adoption?

After its launch, the 'Dumb Ways to Die' video campaign garnered over 270 million views on YouTube and led to a 21% decrease in railway accidents and near misses, according to itsfundoingmarketing .

May 15, 2026 · 3 min read

Business professionals analyzing a holographic graph showing increased Google search rankings, symbolizing success with specialized SEO services.
Marketing

Businesses Gain Google Ranking with Specialized SEO Services

The 'schema checker' group in Google Search Console recently saw a staggering 937 percent growth in clicks, bundling variants for a total of 1.

May 15, 2026 · 4 min read

Startup team analyzing a glowing digital interface showing product-led growth metrics and conversion funnels, symbolizing innovation and progress.
Growth

What Is Product-Led Growth and Why Does It Matter for Startups?

Despite attracting hundreds of daily guest participants and dozens of signups, one startup's free-to-pro upgrade conversion remains negligible.

May 15, 2026 · 4 min read

LinkedIn logo partially obscured by digital code, with a blurred city skyline in the background, symbolizing tech industry layoffs and restructuring.
Growth

LinkedIn cuts 5% of staff, signaling wider tech industry layoffs

LinkedIn is cutting approximately 875 jobs, joining over 30 other tech companies that have already laid off staff in 2026.

May 15, 2026 · 2 min read

Oyekunle Oyefi and Tosin Oladipo appointed to key leadership roles at Ideas Origin Media, signaling a strategic focus on business growth and digital transformation.
Marketing

Ideas Origin Media Appoints Oyekunle Oyefi Business Lead

Ideas Origin Media has appointed Oyekunle Oyefi as Business Lead and confirmed Tosin Oladipo as Head of Digital.

May 14, 2026 · 4 min read

Oyekunle Oyefi appointed Business Lead at Ideas Origin Media, reflecting Nigeria's booming digital advertising sector and AI integration.
Marketing

Ideas Origin Media Taps Oyekunle Oyefi for Business Lead Role

In 2025, Nigeria's digital advertising spend surged by 8.

May 14, 2026 · 3 min read

Abstract visualization of AI search results highlighting a single, top-tier certified entity amidst a complex data network.
Marketing

AI Search Engineers Meets Tier 1 AI Certification Requirements

In a crowded field of agencies claiming AI search expertise, only one in the United States currently meets the new AEO Differentiation Standard's highest tier, demanding verifiable client appearances

May 14, 2026 · 3 min read

Cinematic visualization of an AI network processing data, highlighting the influence of independent sources on AI recommendations and digital marketing.
Marketing

AEO: Refining Digital Marketing for AI Engine Optimization

AI models now prioritize independent, off-site sources over a brand's own content when generating recommendations, fundamentally reshaping how digital visibility is achieved.

May 13, 2026 · 3 min read

Futuristic AI interface displaying integrated SEO data and content creation tools, symbolizing efficient marketing strategies for startups.
Marketing

Semrush One: AI SEO & Content Creation Under $200/Month

For a startup integrating AI into its SEO strategy, the Semrush One Starter plan bundles essential tools for $199 per month.

May 13, 2026 · 4 min read

Artificial intelligence enhancing a Louisiana restaurant's operations, showing increased online orders and customer engagement.
Marketing

Design the Planet AI services: Early wins, challenges for Louisiana firms

Bayou Bites," a Louisiana restaurant chain, saw a 25% increase in online orders within two months of using Design the Planet's (DtP) new AI-powered social media advertising, according to its CEO.

May 12, 2026 · 3 min read

Abstract visualization of AI agents disrupting a linear sales funnel, showing a shift from traditional customer acquisition methods to a more complex, AI-driven process.
Growth

AI's Customer Acquisition Shift: The End of the Linear Funnel

Before the end of 2026, Meta plans to integrate agentic shopping features directly into Instagram, allowing AI to guide purchase decisions for users.

May 12, 2026 · 4 min read

Abstract representation of AI integrating with business data streams, symbolizing marketing transformation and global reach.
Marketing

AI Marketing Services Expand to Drive Business Transformation

OpenAI has launched a self-serve Ads Manager platform for ChatGPT.

May 12, 2026 · 3 min read