Advertising
5 articles
Google AI updates boost Shopping and YouTube Ads for startups
eBay saw its conversion rates jump 34% across Google AI-powered video campaign types, signaling a new era where AI dramatically boosts ad effectiveness for businesses of all sizes.
Google Tests AI Search Ads for Healthcare Sector
Google is quietly running a small test of healthcare-related ads within its AI Mode, a move that could significantly reshape how sensitive medical information is presented to users.
OpenAI launches ChatGPT ads manager beta in UK
UK advertisers in approved categories now access OpenAI's self-serve ChatGPT Ads Manager Beta, marking its fifth global market expansion.
India Court Finds Google Ad Business Infringed Trademark Rights
On May 22, the Delhi High Court ordered Google to pay ₹3 million (around $31,600) in damages.
Microsoft Ads Performance Max Reporting Offers New Control
Microsoft Advertising has just added conversion and spend metrics to its PMax Website Publisher URL report, offering a level of transparency previously unseen in automated campaigns.