FounderOperator

B2b Sales

2 articles

Founders collaborating around a holographic product interface, symbolizing product-led sales strategy and modern B2B growth in a dynamic startup environment.
Growth

What Is Product-Led Sales? A Founder's Guide to Implementation

Product-Led Sales (PLS) is a go-to-market strategy where the product experience qualifies and converts customers, with sales engaging at optimal moments. This guide helps founders implement PLS to build a scalable and efficient growth engine.

Maya Rios·April 9, 2026
Illustration of product-led sales, showing a glowing product interface driving sales automation, user insights, and revenue growth for a collaborative startup team.
Product

How Product-Led Sales Works: A Complete Guide for Startups

Product-led sales (PLS) is a modern go-to-market strategy where your product drives lead generation and qualification. Learn how to leverage user behavior to accelerate revenue and build a more efficient, customer-centric growth engine for your startup.

Lucas Bennet·March 31, 2026