Clv
5 articles
Growth
How to Calculate and Use Customer Lifetime Value for Growth
With a mere 2.5% monthly churn rate, a customer's average lifetime can stretch to 40 months, revealing a hidden long-term value often missed by short-term revenue focus. This longevity, as Churnzero c
Maya Rios·July 11, 2026
Growth
What is Customer Lifetime Value and Why Does it Matter for 2026?
Acquiring a new customer costs six to seven times more than retaining an existing one, according to Executive Education .
Maya Rios·June 21, 2026
Growth
How to Calculate and Optimize Customer Lifetime Value for Startups
Marketing leaders are 1.
Maya Rios·June 8, 2026
Growth
What is Customer Lifetime Value and How Can You Maximize It?
A pizza restaurant customer, spending just $20 per order, generates an estimated $1,920 in value over two years, according to Coursera .
Maya Rios·April 26, 2026
Growth
What is Customer Lifetime Value and Why It Matters for SaaS Growth?
While the average Shopify store customer LTV is $168 over a 3-year period, subscription-based stores achieve $350-$800+ LTV, according to Emarsys .
Maya Rios·April 12, 2026