FounderOperator

Consumer Behavior

2 articles

Futuristic cityscape with holographic interfaces showing AI search results and brand discovery, illustrating the changing consumer journey.
Marketing

AI search reshapes consumer behavior, altering brand discovery paths

Traffic from AI sources to U.

Maya Rios·August 17, 2026
A split visual representing AI recommendations and a skeptical consumer, highlighting the contrast between discovery and trust in AI-driven purchasing.
Insights

AI Recommendations Boost Discovery, But Consumers Still Don't Trust Them

In a dramatic shift, 46% of AI users now start their purchase research on a stand-alone AI platform, a figure that has nearly doubled in a year, while traditional search has seen its share halved.

Lucas Bennet·August 4, 2026