Customer Needs
3 articles
How to Achieve and Sustain Product-Market Fit: A Complete Guide
Product-market fit is a state where a product satisfies a strong market need. It is earned through a relentless focus on solving a real customer problem, often through direct, hands-on effort.
What Is the Jobs-to-be-Done Framework and How Can Startups Apply It?
The Jobs-to-be-Done (JTBD) framework helps startups understand what customers truly need, moving beyond features to focus on the real-world progress they seek. This approach can be crucial for building indispensable products and achieving product-market fit.
XTB Details Use of Advanced UX Research Methodologies for Customer Needs
Fintech firm XTB is detailing its use of advanced UX research methodologies, combining quantitative behavioral analytics with qualitative user interviews to understand customer needs and inform product strategy. This approach is foundational to enhancing user financial security and building trust.