Fan Engagement

2 articles

Ferrari uses IBM AI to boost F1 fan experience

Since IBM's involvement, the Ferrari fan app has seen a 62% surge in engagement over race weekends, demonstrating AI's immediate impact on superfan connection.

Oliver Grant·May 23, 2026

Concert audience members excitedly showing their phones with Spotify 'Reserved' ticket confirmations, anticipating a live music event.

Founders

Spotify 'Reserved' Holds Concert Tickets for Premium Subscribers

Spotify has launched a new 'Reserved' feature that sets aside concert tickets for premium subscribers in 2026, identifying "top fans" by monitoring their streams and shares.

Ethan Calder·May 21, 2026