Fan Engagement
2 articles

Playbooks
Ferrari uses IBM AI to boost F1 fan experience
Since IBM's involvement, the Ferrari fan app has seen a 62% surge in engagement over race weekends, demonstrating AI's immediate impact on superfan connection.
Oliver Grant·May 23, 2026

Founders
Spotify 'Reserved' Holds Concert Tickets for Premium Subscribers
Spotify has launched a new 'Reserved' feature that sets aside concert tickets for premium subscribers in 2026, identifying "top fans" by monitoring their streams and shares.
Ethan Calder·May 21, 2026