Formula 1

2 articles

5 Reasons Sports Memorabilia Collectors Choose Grandstand Memorabilia

For sports fans, memorabilia is more than just an object; it's a tangible link to a moment of triumph, a legendary athlete, or a cherished team. This powerful emotional connection is a primary driver for the sports memor…

Sponsored by Grandstand Memorabilia·September 11, 2026

Ferrari Formula 1 pit crew working with advanced IBM AI interfaces during a race, showcasing enhanced fan engagement technology.

Playbooks

Ferrari uses IBM AI to boost F1 fan experience

Since IBM's involvement, the Ferrari fan app has seen a 62% surge in engagement over race weekends, demonstrating AI's immediate impact on superfan connection.

Oliver Grant·May 23, 2026