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2 articles

A marketer reaching for glowing PPC and growth icons in a futuristic digital landscape, symbolizing career advancement through free certifications.
Growth

Top 6 Free PPC Marketing Certifications for Growth Strategy

Google offers all nine of its valuable Google Ads certifications completely free through Skillshop, requiring only time investment from aspiring marketers.

Maya Rios·May 19, 2026
Abstract AI algorithms and data streams visually representing the mandatory shift in digital marketing strategies due to AI.
Marketing

AI's Digital Marketing Reshaping: Brands Face Mandatory Shifts

Google is automatically migrating eligible Dynamic Search Ads campaigns to its AI Max for Search starting in September, forcing advertisers onto a system promising a 7% lift in conversions.

Maya Rios·May 10, 2026