Jtbd
2 articles
Insights
What Is the Jobs-to-be-Done (JTBD) Framework? A Guide for Product Development
The Jobs-to-be-Done (JTBD) framework helps founders understand customer motivation, shifting focus from products to the underlying 'jobs' customers are trying to accomplish. This approach is crucial for achieving product-market fit and building indispensable solutions.
Lucas Bennet·April 6, 2026
Product
What Is the Jobs-to-be-Done Framework and How Can Startups Apply It?
The Jobs-to-be-Done (JTBD) framework helps startups understand what customers truly need, moving beyond features to focus on the real-world progress they seek. This approach can be crucial for building indispensable products and achieving product-market fit.
Lucas Bennet·March 31, 2026