FounderOperator

Partner Marketing

2 articles

A vibrant B2B ecosystem network with glowing nodes and a team analyzing AI-driven growth data on a holographic display.
Growth

B2B Ecosystems Drive Growth with New Partner Marketing Strategies

The salary range for a Partner Marketing Lead, Senior Vice President can reach $245,400, marking a significant elevation in how B2B companies value ecosystem-led growth.

Maya Rios·July 3, 2026
Startup team and business partners collaborating digitally to achieve shared B2B growth and lower customer acquisition costs.
Growth

What Are Strong B2B Partner Marketing Program Principles for Startups?

In 2026, B2B SaaS teams increasingly leverage partnership marketing as a critical growth lever, directly responding to soaring customer acquisition costs and fierce competition.

Maya Rios·June 25, 2026