Ppc

3 articles

Futuristic cityscape illustrating the integration of PPC and SEO with AI, symbolizing enhanced digital marketing performance and synergy.

How to Integrate PPC and SEO for Marketing Success

Despite their distinct approaches, 72% of PPC agencies now leverage AI tools for at least one management task, marking a rapid evolution in how digital advertising is managed, according to Digital App

Maya Rios·June 4, 2026

Marketer analyzing declining click-through rates on a futuristic holographic display impacted by generative AI and AI Overviews.

Marketing

Generative AI slashes clicks, forcing marketers to rethink SEO and PPC

Research from December 2025 indicated AI Overviews correlated with a 58% reduction in click-through rates for top-ranking pages, signaling a significant shift in user behavior.

Maya Rios·May 4, 2026

A futuristic control room interface with glowing charts and a hand adjusting a 'PMax Control' dial, symbolizing enhanced transparency and control in Microsoft Ads Performance Max campaigns.

Marketing

Microsoft Ads Performance Max Reporting Offers New Control

Microsoft Advertising has just added conversion and spend metrics to its PMax Website Publisher URL report, offering a level of transparency previously unseen in automated campaigns.

Maya Rios·May 2, 2026