Product Adoption

3 articles

A visual metaphor for the Fogg Behavior Model, illustrating user engagement and the ethical considerations in product design.

What is the Fogg Behavior Model and why does it matter for product adoption?

Apps developed in Stanford behavior scientist BJ Fogg's class, like Dan Greenberg's, began bringing in as much as $100,000 a month in ad sales, according to WIRED .

Lucas Bennet·August 16, 2026

Diverse team collaborating on a digital interface, illustrating successful SaaS integration and improved customer retention.

Services

How to Master SaaS Onboarding for Better Integration and Retention

Most B2B SaaS churn originates during the onboarding phase, not at the renewal point, according to Onboard .

Noah Sinclair·August 5, 2026

Illustration of diverse users successfully completing a digital onboarding journey on a futuristic SaaS platform, showing progress and engagement, symbolizing effective customer integration.

Playbooks

How to Design an Effective SaaS Customer Onboarding Process: A Step-by-Step Guide

A new customer signs up, excited by the promise of your software, but within weeks they become inactive and eventually churn. Learn how to design an effective SaaS customer onboarding process to convert new sign-ups into engaged, long-term users.

Noah Sinclair·April 8, 2026