Qualitative Research
2 articles
Insights
AI-Moderated Interviews vs. CATI: Choosing the Right Research Method
AI-moderated telephone interviews (AIMI) offer speed and scalability for research feedback, contrasting with traditional CATI's human-led approach. The choice between AIMI and CATI depends on specific project needs for data fidelity, human nuance, and ethical considerations.
Ethan Calder·October 2, 2026
Product
XTB Details Use of Advanced UX Research Methodologies for Customer Needs
Fintech firm XTB is detailing its use of advanced UX research methodologies, combining quantitative behavioral analytics with qualitative user interviews to understand customer needs and inform product strategy. This approach is foundational to enhancing user financial security and building trust.
Lucas Bennet·March 30, 2026