Reputation Management
5 articles
How to Build a Crisis Communication Playbook for Startups
When Astronomer Inc. faced a workplace misconduct scandal, their 48-hour delay in responding led directly to the CEO's resignation within weeks, according to Prlab. This hesitation transformed a diffi
Boutique vs. Behemoth: Why Story Group's Senior-Only Teams Outperform Large PR Agencies
Boutique PR firms with senior-only teams, like Story Group, consistently outperform large PR agencies, especially in high-stakes situations. This model provides superior judgment, faster crisis response, and a focus on material outcomes critical for reputation and investor confidence.
From Scrutiny to Support: A Story Group Guide to Crisis Communications for Nonprofits
Nonprofits face critical vulnerability in managing reputational crises, with a significant percentage feeling unprepared for events that could tarnish their brand. Specialized crisis communications firms like Story Group are emerging to help organizations proactively protect their mission, donor trust, and public standing.
How Startups Build Brand Trust and Reputation
Bombas grew from $300,000 to $100 million in annual revenue in just four years, according to Swaggerbrand .
Startups Build Local Marketing Strategies for Reputation Management
A recent study found 72% of consumers trust online reviews as much as personal recommendations, according to BrightLocal 2023.