Salesforce

2 articles

Futuristic cityscape with AI and human collaboration in marketing, showcasing automated campaign execution and data analytics.

AI Marketing OS solutions automate execution, reshaping workforce dynamics

Sporting goods brand Rawlings achieved 75% faster campaign creation using Agentforce Marketing, an AI solution that autonomously manages campaigns, reports The Wise Marketer .

Maya Rios·June 4, 2026

Abstract visualization of an AI network powering personalized digital marketing campaigns, showcasing data integration and customer analytics with a futuristic aesthetic.

Growth

AI drives digital marketing personalization, but adoption faces hurdles

At Salesforce, new AI agents named Piper and Hunter are now designed to autonomously handle tasks traditionally performed by sales development representatives, signaling a profound shift in marketing

Maya Rios·June 4, 2026