User Engagement
5 articles
Top 8 Product Manager Metrics for User Engagement and Health
Despite 1000 app downloads, if only 250 users return the following month, a product's 25% retention rate signals a critical need to understand user behavior beyond simple numbers.
What is the Fogg Behavior Model and why does it matter for product adoption?
Apps developed in Stanford behavior scientist BJ Fogg's class, like Dan Greenberg's, began bringing in as much as $100,000 a month in ad sales, according to WIRED .
Instagram Launches 'Your Algorithm' for Feed Customization
On December 10, 2025, Instagram officially launched 'Your Algorithm,' a new feature allowing users to directly customize their content feed by topic.
7 Product Manager Metrics for User Engagement and Retention
Even products with millions of daily active users can face decline if engagement metrics fail to capture true user value, not just frequency.
Key Adoption Metrics for Product Managers in 2026
A SaaS product with 10,000 signups and a 15% activation rate tells a vastly different story than one with 3,000 signups and a 60% activation rate, revealing that raw user numbers often mask deeper pro