Section

Founders

Insights, stories, and strategies for startup founders navigating the entrepreneurial journey.

Diverse startup founders collaborating in a sunlit office, brainstorming on a whiteboard with a mix of focused energy and underlying tension.

What is Minimum Viable Culture for Startups and Why Does It Matter?

At many promising startups, the very friendships that spark innovation can become the crucible for intense, unresolved conflicts, threatening their future.

Ethan Calder· Aug 28· 4 min
A founder passionately sharing their compelling story to a group of engaged investors in a modern office setting.

How to Craft a Compelling Founder Story for Investors

Unlike typical media appearances, a founder's story for investors must include career mistakes, failures, and even personal life details, states Marvellous .

Ethan Calder· Jun 22· 3 min
Startup founder contemplating intellectual property strategy pathways towards a city of innovation and funding.

How to Choose an Intellectual Property Strategy for Startup Founders

A startup with strong intellectual property rights is 10.

Ethan Calder· May 2· 3 min
A lean, focused startup team of three strategizing around a table with blueprints and a laptop, symbolizing the Minimum Viable Team concept.

Minimum Viable Team vs MVP: Which Approach Fuels Startup Success?

Between 1999 and 2000, Zappos generated $1.

Ethan Calder· Apr 23· 4 min
Founder presenting to investors in a modern boardroom, emphasizing clear communication and strategic partnership post-funding.

How to Manage Founder-Investor Relations Post-Funding

Founders often perceive investor updates as a time sink, yet proactive communication significantly reduces ad-hoc check-ins.

Ethan Calder· Apr 18· 3 min
Founder at a crossroads, choosing between original startup vision and evolving market demands, symbolizing strategic pivoting.

How Founders Pivot Startup Strategy Based on Market Changes

On October 12, 2010, a simplified photo-sharing app called Instagram launched and racked up 25,000 downloads in its first 24 hours, a stark contrast to its struggling predecessor, Burbn.

Ethan Calder· Apr 15· 3 min
Diverse tech executives collaborating in a calm, nature-inspired co-working space, prioritizing mental well-being and work-life balance.

Tech Executives Face a Growing Mental Health Crisis, Experts Warn

In East London, six twentysomethings have established the Lift House, a hacker house explicitly designed as an alternative to the Silicon Valley model.

Ethan Calder· Aug 30· 2 min
A symbolic representation of a failed startup, with scattered money and a lone founder facing an uncertain future.

Most Startups Never Scale Past Early Wins, Killing Investor Returns.

Despite the hype, 75% of venture-backed startups never return a single dollar of cash to their investors, according to Preuve .

Ethan Calder· Aug 27· 2 min
A determined startup founder in a challenging landscape, symbolizing the competitive edge gained through scarcity and adversity.

Scarcity, Not Abundance, Fuels Startup Founders' Competitive Edge

Only 15% of startups raising over $10M in seed achieved profitability within 3 years, compared to 35% of those under $2M (Crunchbase, 2023).

Ethan Calder· Aug 7· 2 min
Startup founders and investors collaborating in a modern office, emphasizing execution and strategic planning over hype.

Startup Founders Now Value Execution Over Hype, Investors Agree

In 2025, global Contech investment hit USD 6.

Ethan Calder· Jul 31· 2 min
A small, resilient ship sailing steadily on calm waters, contrasting with a larger, struggling fleet in the background.

Founders' Long-Term Vision Beats Short-Term Scale for Startup Success

Over the last decade, one maritime company expanded its fleet from three vessels to 11.

Ethan Calder· Jul 9· 2 min
Split image showing a founder with an abstract idea on one side and a thriving marketplace on the other, representing founder fit versus product fit.

Startup Founder Fit vs. Product Fit: Why Your Idea Isn't Enough

Beauty brands Ami Colé and Youthforia recently shut down.

Ethan Calder· Jul 6· 2 min
A vibrant tech incubator filled with people collaborating, symbolizing the dynamic startup ecosystem built by Joshua Baer and Capital Factory.

Joshua Baer's Capital Factory Built Austin's Startup Ecosystem: Here's How

Joshua Baer, founder and CEO of Capital Factory, died Tuesday in a private jet crash, leaving an immediate void in the Austin tech community he built, according to Firstpost .

Ethan Calder· Jun 18· 2 min
A stressed founder working late in an office, with a looming, detached board of directors in the background, symbolizing the neglect of mental health in startups.

The Founder Mental Health Crisis Is Gutting Startups. Boards Are Missing It.

A startup's board, laser-focused on quarterly financial targets, might be inadvertently signing its own death warrant by failing to recognize the founder's escalating burnout.

Ethan Calder· May 4· 2 min
A couple who are co-founders of a startup navigate the complex intersection of their personal relationship and professional business demands.

Startup Founder Spouses Face Unprecedented Challenges.

Founders Vera and Jose of Apli, an on-demand recruiting platform, faced investors who scrutinized their married status alongside standard business metrics, reports TechCrunch .

Ethan Calder· Apr 22· 2 min
A visual representation of AI disrupting traditional software development, with glowing AI elements overwhelming lines of code and data.

Build vs Buy Software Strategy: AI Is Not the Silver Bullet

In the 24 hours following Anthropic's Claude Cowork AI software feature debut, investors wiped $285 billion off the market value of tech stocks, according to Fortune .

Ethan Calder· Apr 12· 2 min