FounderOperator

Jobs To Be Done

2 articles

Diverse team of founders and customers collaboratively brainstorming solutions on a whiteboard, symbolizing the Jobs-to-be-Done framework in action for achieving product-market fit and understanding customer motivation.
Insights

What Is the Jobs-to-be-Done (JTBD) Framework? A Guide for Product Development

The Jobs-to-be-Done (JTBD) framework helps founders understand customer motivation, shifting focus from products to the underlying 'jobs' customers are trying to accomplish. This approach is crucial for achieving product-market fit and building indispensable solutions.

Lucas Bennet·April 6, 2026
Startup team analyzing customer needs with a holographic display, illustrating the Jobs-to-be-Done framework for product development and achieving market fit.
Product

What Is the Jobs-to-be-Done Framework and How Can Startups Apply It?

The Jobs-to-be-Done (JTBD) framework helps startups understand what customers truly need, moving beyond features to focus on the real-world progress they seek. This approach can be crucial for building indispensable products and achieving product-market fit.

Lucas Bennet·March 31, 2026